TEST - Sabastian Sawe Just Did More for Adidas Than Any Campaign Ever Could
The first official sub-two-hour marathon was not a marketing stunt. It was not a paid endorsement. And it might be the most valuable brand moment in sports this year.
Business
Strategy, operations, and the business decisions behind durable enterprises.
TEST - Adobe Bets the Golden Age of Creativity Is About Control, Not Creation
Anyone can generate an image in ChatGPT, but Adobe is betting the enterprise will pay for the layer that ensures every image belongs to the same brand.
TEST - Thought Leadership Delivers the Lowest CAC in B2B SaaS. Almost Nobody Funds It That Way.
Thought leadership delivers the lowest CAC in B2B SaaS and compounds across AI discovery, yet most companies still treat it as overflow instead of infrastructure.
TEST - Thought Leadership Delivers the Lowest CAC in B2B SaaS. Almost Nobody Funds It That Way.
Thought leadership delivers the lowest CAC in B2B SaaS and compounds across AI discovery, yet most companies still treat it as overflow instead of infrastructure.
TEST - Dropbox Didn't 'Sponsor Fred again..', He Just Used the Product and That's the Entire Brand Strategy.
Fred again.. asked fans to cover their phone cameras at every USB002 show. Then he shared photos and videos with them through Dropbox.
TEST - ChatGPT Images 2.0 Is Here and It's Not Even Close to What Came Before. Here's How People Are Using It Right Now.
The model thinks before it generates. It reads the web before it renders. It spells words correctly. And it just took the number one spot on every image generation leaderboard within hours of launch.
TEST - Red Lobster Learned A Hard Lesson In Brand. Now It's Teaching It.
What Red Lobster and Cracker Barrel got right and wrong this year comes down to a single principle most brand leaders never price in. Understanding it before a crisis is considerably cheaper than learning it after one.
TEST - Red Lobster Learned A Hard Lesson In Brand. Now It's Teaching It.
What Red Lobster and Cracker Barrel got right and wrong this year comes down to a single principle most brand leaders never price in. Understanding it before a crisis is considerably cheaper than learning it after one.
TEST - Are B2B Brands Looksmaxxing?
B2B is in the middle of the largest rebrand wave in a decade. SaaS companies are redesigning websites, building new design systems, and overhauling visual identities at an unprecedented pace. But at what cost?
TEST - Are B2B Brands Looksmaxxing?
B2B is in the middle of the largest rebrand wave in a decade. SaaS companies are redesigning websites, building new design systems, and overhauling visual identities at an unprecedented pace. But at what cost?
TEST - ChatGPT Sends 20% of Its Traffic Straight Back to Google. The "AI Kills Search" Story Just Collapsed.
Semrush research showed that 20% of ChatGPT's referral traffic fed back into Google, exposing a discovery loop that rewarded B2B brands visible in both layers.