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AI & Technology
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TEST - The Marketer's Field Guide to the Agent Claw Wars
Your engineering team is talking about OpenClaw, NanoClaw, and Tank OS. Here's what all of it actually means, and why you should care.
TEST - OpenAI Shipped GPT-5.5 Today. Here's What That Means For Brand Leaders.
OpenAI released GPT-5.5 this morning. Greg Brockman called it a step toward "more agentic and intuitive computing". And for brand leaders, the question isn't "should we adopt AI" anymore.
TEST - Lovable Built $400M in ARR on Someone Else's Model. Anthropic Just Made Their Move.
When your model provider becomes your competitor, the moat you thought you had turns out to be a feature they hadn't gotten around to building yet.
TEST - Microsoft Stapled a Legal AI Agent Inside Word. Harvey's $11 Billion Bet Just Got a Lot More Expensive.
Harvey raised at $11 billion on the promise that legal AI is its own platform, and then Microsoft bundled the same capability into a $30 Word subscription.Leadership
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TEST - Zoom Has a 'SWAT Team' for ChatGPT Visibility. That Should Tell Every Brand Leader Where This Is Headed.
Zoom's CMO assembled a cross-functional war room to control how AI describes the company. The data behind that decision applies to every brand reading this.
TEST - The Content Distribution Sham: How B2B Companies Are Getting Fleeced by an Industry Built on Arbitrage, Opacity, and Junk Inventory
B2B content distribution has become an arbitrage industry where someone takes a margin at every layer, and most marketers cannot audit where their dollars actually land.
TEST - The Brands That Act Like Publishers Are Going to Win AI Search. Here's the Data.
We have been saying it for months: the way people find information is changing, and the companies best built to win are the ones that publish like media companies.
TEST - Profound Is Betting $96M That Marketing Engineer Is the Next Big Role. Are Orgs Ready to Absorb One?
Every platform shift produces a wave of new job titles. The Marketing Engineer is one worth taking seriously, which is exactly why the org change has to come before the hire.Industry News
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TEST - LinkedIn Is Quietly Killing Video Reach, and the Data Proves It
Despite LinkedIn's aggressive push into short-form video after a 36% viewership surge in 2024, the data tells a completely different story.
TEST - What Is Owned Media, and Why Is It the Only Channel That Compounds
Channels that B2B brands built their growth on are collapsing, and the companies responding by becoming publishers are the ones pulling ahead.
TEST - The AI Search Manifesto: Why Every Company Needs to Become a Publisher or Disappear From the Conversation
The brands that publish will be found. The brands that do not will be described by someone else, or not described at all. This is the complete case, backed by every data point we could find.
TEST - 56% of B2B Marketers Can't Prove Content ROI. The Industry Kept Spending Anyway. That's Over.
For a decade, traffic volume gave content marketers cover. Budgets grew, headcount grew, and nobody had to answer the ROI question with any real precision.Business
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TEST - Dropbox Didn't 'Sponsor Fred again..', He Just Used the Product and That's the Entire Brand Strategy.
Fred again.. asked fans to cover their phone cameras at every USB002 show. Then he shared photos and videos with them through Dropbox.TEST - Sabastian Sawe Just Did More for Adidas Than Any Campaign Ever Could
The first official sub-two-hour marathon was not a marketing stunt. It was not a paid endorsement. And it might be the most valuable brand moment in sports this year.
TEST - Adobe Bets the Golden Age of Creativity Is About Control, Not Creation
Anyone can generate an image in ChatGPT, but Adobe is betting the enterprise will pay for the layer that ensures every image belongs to the same brand.TEST - Thought Leadership Delivers the Lowest CAC in B2B SaaS. Almost Nobody Funds It That Way.
Thought leadership delivers the lowest CAC in B2B SaaS and compounds across AI discovery, yet most companies still treat it as overflow instead of infrastructure.
TEST - Thought Leadership Delivers the Lowest CAC in B2B SaaS. Almost Nobody Funds It That Way.
Thought leadership delivers the lowest CAC in B2B SaaS and compounds across AI discovery, yet most companies still treat it as overflow instead of infrastructure.
TEST - ChatGPT Images 2.0 Is Here and It's Not Even Close to What Came Before. Here's How People Are Using It Right Now.
The model thinks before it generates. It reads the web before it renders. It spells words correctly. And it just took the number one spot on every image generation leaderboard within hours of launch.TEST - Red Lobster Learned A Hard Lesson In Brand. Now It's Teaching It.
What Red Lobster and Cracker Barrel got right and wrong this year comes down to a single principle most brand leaders never price in. Understanding it before a crisis is considerably cheaper than learning it after one.TEST - Red Lobster Learned A Hard Lesson In Brand. Now It's Teaching It.
What Red Lobster and Cracker Barrel got right and wrong this year comes down to a single principle most brand leaders never price in. Understanding it before a crisis is considerably cheaper than learning it after one.
TEST - Are B2B Brands Looksmaxxing?
B2B is in the middle of the largest rebrand wave in a decade. SaaS companies are redesigning websites, building new design systems, and overhauling visual identities at an unprecedented pace. But at what cost?Growth & Strategy
View More ↗TEST - LinkedIn Is Quietly Killing Video Reach, and the Data Proves It
Despite LinkedIn's aggressive push into short-form video after a 36% viewership surge in 2024, the data tells a completely different story.TEST - What Is Owned Media, and Why Is It the Only Channel That Compounds
Channels that B2B brands built their growth on are collapsing, and the companies responding by becoming publishers are the ones pulling ahead.TEST - The AI Search Manifesto: Why Every Company Needs to Become a Publisher or Disappear From the Conversation
The brands that publish will be found. The brands that do not will be described by someone else, or not described at all. This is the complete case, backed by every data point we could find.
TEST - Zoom Has a 'SWAT Team' for ChatGPT Visibility. That Should Tell Every Brand Leader Where This Is Headed.
Zoom's CMO assembled a cross-functional war room to control how AI describes the company. The data behind that decision applies to every brand reading this.TEST - The Content Distribution Sham: How B2B Companies Are Getting Fleeced by an Industry Built on Arbitrage, Opacity, and Junk Inventory
B2B content distribution has become an arbitrage industry where someone takes a margin at every layer, and most marketers cannot audit where their dollars actually land.TEST - The Brands That Act Like Publishers Are Going to Win AI Search. Here's the Data.
We have been saying it for months: the way people find information is changing, and the companies best built to win are the ones that publish like media companies.TEST - Profound Is Betting $96M That Marketing Engineer Is the Next Big Role. Are Orgs Ready to Absorb One?
Every platform shift produces a wave of new job titles. The Marketing Engineer is one worth taking seriously, which is exactly why the org change has to come before the hire.Most Popular
INDUSTRY NEWS
TEST - Neurospark AI Raises $42M Series B to Reshape Enterprise Knowledge Management TEST
GROWTH & STRATEGY
TEST Your Follower Count Stopped Driving Your LinkedIn Reach. The Data Proves It.
INDUSTRY NEWS
TEST - LinkedIn Is Quietly Killing Video Reach, and the Data Proves It
GROWTH & STRATEGY
TEST - LinkedIn Is Quietly Killing Video Reach, and the Data Proves It
INDUSTRY NEWS
TEST - What Is Owned Media, and Why Is It the Only Channel That Compounds
GROWTH & STRATEGY
TEST - What Is Owned Media, and Why Is It the Only Channel That Compounds
AI & TECHNOLOGY